To create the brand identity, creative concept and launch strategy plan for a new feminine fragrance. The goal was to take advantage of the brand's untapped potential in the millennial segment on this category.
Millennials are the first generation to have grown up in the era of democratic luxury. They value natural and premium ingredients above premium brands. This insight was key to unlocking Bela's potential. Premium ingredients, their origin, and high concentration became pillars of the communication strategy.
A tribute to Femenine Rebels
an invitation to challenge the norms with free-spirit and natural spontaneity. The strength of
femininity, embodied in a fresh, floral scent that leaves an enduring impression
SCENT CONCEPT
Chypre
Fruity
Top notes
Fresh pear, green apple, tangerine, black currant.
Medium notes
Immortelle flower, muguet, jasmin, patchouli, ylang-ylang.
Bottom notes
Madagascar vanilla, sandal, praline, musk, ambertonic.