Launch a new perfume that would simultaneously consolidate ésika's high-value perfume sales and align with the brand's new positioning centered on beauty and confidence as a virtuous circle
A concept with the power to evolve through three strategically structures messages. Each aimed to establish esika as a top perfumery brand.
The power of WOMEN
Visual narratives that celebrate the diverse expressions of women's power
The power of perfumery
Utilizing sensory visuals as a creative tool to convey a unique aroma that overflows with character.
SCENT CONCEPT
Chypre
Fruity
Top notes
Fresh pear, green apple, tangerine, black currant.
Medium notes
Immortelle flower, muguet, jasmin, patchouli, ylang-ylang.
Bottom notes
Madagascar vanilla, sandal, praline, musk, ambertonic.
The power of connections
An inspirational composition to share their power with their community
MUSIC
DIGITAL
The concept was personified by several key opinion leaders, engaging with different audiences through unboxings, giveaways and challenges. Each one did it their own way, demonstrating that power lies within all women.
96 POWERFUL
woman