The integrated campaign needed to highlight the product’s key benefits - extra length, lifting effect, and 20-hour wear - while creating a memorable connection with real, diverse Latin Gen Z.
LATINAS POWERFUL VISION.
ALWAYS POSITIVE & FORWARD
More than 75% of Latin Gen Z believe they have a bright future and will achieve their goals. We found this insight both revealing and inspiring!
So, why not inspire, invite, and celebrate this powerful and positive vision - one that resonates deeply in the heart and extends your gaze infinitely.
Pa’ arriba! like the energy of the Latina woman who always vibe high.
Pa’ arriba, pa’ arriba! like those extra long lashes that never come down.
MUSIC
Let’s go! From every corner, from every region, let’s show the world that the beauty of our vision, is diverse & infinite.
DIGITAL CONTENT
We wanted all Latinas to express the power of their gaze and their positive vision with extra-long lashes. That's why we brought together Colombians, Chileans, Argentinians, and all energetic women in Latam to experience the infinite length of Pestañas al Infinitto.
