PROYECTO SUSPENDIDO

COLORFIX ésika

BRAND STRATEGY | VISUAL ID | CONTENT STRATEGY | INFLUENCER STRATEGY | CREATIVE DIRECTION | BRANDED CONTENT | 3D | PRODUCTION & POST PRODUCTION | ART DIRECTION

EFFIE BRONCE 2023 / EXTENSIÓN DE LINEA DE PRODUCTO

THE CHALLENGE

Colorfix, the main line of high-resistance makeup by ésika, had lost market share in the particularly complex context of COVID-19. Our challenge was to create a campaign that would both boost sales and improve the quality perception of the line. Aimed towards multitasking women who prefer long-lasting, high-resistance makeup, we knew this campaign had to connect deeply on an emotional level while clearly demonstrating the product's effectiveness.

Latin American woman,
Always pushing forward to achieve many life goals. They have an entrepreneurial spirit and embody resilience and determination.

CONCEPT

A prueba de todo
como tú.

CONCEPT

Colorfix. Unstoppable, just like you

sweat PROOF

kiss PROOF

drink PROOF

CONTENT STRATEGY

BRANDED CONTENT

We created a propietary visual ID for the line. Through visual codes like clocks, water splashes the 3D and branded content aimed to communicate the long lasting, water resistant properties of the full range of products.

SOCIAL CONTENT

Social content had a strong focus on demonstrating the effectiveness of the Colorfix line. Through engaging and rigorous torture tests, where credibility and engagement where key. Content was produced with influencer collaborations, and user-generated content.